The curriculum
Your learning journey, topic by topic.
6 topics of applied revenue curriculum, a voice-based AI Interview that tells you exactly where you stand, and an AI Coach that works on what to fix before the real thing.
6
topics, each ending in applied work.
- Topics
- 6
- Each ending in applied work
- Subjects covered
- 41
- Named below, in full
- Interview questions
- 10
- Spoken, then scored
- Reviewed capstone
- 1
- Required for your certificate
How it runs
What happens inside SIRTIKA Learning?
- 01
Learn through practical modules
Work through six topics covering how organisations find customers, engage buyers, communicate value, manage deals and grow revenue. Each module connects a concept to situations you may face in a sales or business development role.
- 02
Work through concepts with AI Coach
When a topic is unclear, ask the AI Coach a question from within the learning experience. Use it to understand the lesson, think through examples and practise your response. The Coach supports your learning; it does not assign your interview score.
- 03
Practise with AI Interview Simulation
Answer spoken, role-based questions in a realistic interview format. Your report shows your overall readiness, scores across key competencies, question-level feedback and recommended areas for further learning.
- 04
Improve and try again
Return to the relevant modules, practise with the Coach and take another interview when you are ready. You can see where your skills have improved and where you still need work.
Your journey
- Learn
- AI Coach
- AI Interview
- Feedback
- Improve
The syllabus
All 6 topics, in the open.
From unit economics and the ideal customer profile through to negotiation, RevOps, AI and a reviewed capstone.
- 01
Foundation & TARGET
How a business actually makes money, and who to sell it to — unit economics first, then customer discovery and positioning.
- Why Revenue Engines Stall
- What a Sales Operating Model Is
- The Five Functions Tour
- Understanding Business Economics
- The Ideal Customer Profile
- The Buyer, Not the Company
- The Demand Math
- Targeting the Retail Buyer
- 02
ENGAGE & Prospecting
Getting from a cold list to real conversations — the work behind a startup's first ten customers.
- The Executive Meeting
- How Startups Get Their First 10 Customers
- Outreach & Sequencing
- Value, Not Features
- From Curiosity to Commitment
- Engaging the Retail Buyer
- 03
CLOSE & Negotiation
Running a deal to a decision: objections, negotiation and commercial terms, practised in live role-plays.
- Deal Acceleration
- Objection Handling Without Theatre
- Defending the Price
- Negotiation & Commercial Terms
- Closing the Retail Buyer
- 04
GOVERN, RevOps & SCALE
The operating layer — pipeline, forecasting and CRM hygiene — plus lean ways to grow without funding.
- The Stage-Gate
- CRM Essentials
- The Weekly Pipeline Review
- The Forecast
- The Dashboard
- Marketing on the Same Calendar as Sales
- Partners as Revenue, Not Logos
- Compensation Without Drama
- Building a Business Without Funding
- The 30-Day Activation
- The First 90 Days
- When the Installer Steps Away
- For the Founder Reading This Alone
- What Comes After the Install
- 05
AI for Revenue Teams
Using AI as leverage across the revenue cycle — research, outreach, call analysis and pipeline work.
- AI in the Revenue Workflow
- Hands-on AI for Revenue Teams
- AI in CRM & RevOps
- Human + AI Decision Making
- 06
Career, Venture & Capstone
Turning the work into an offer: a professional brand, interview readiness, and a reviewed Revenue Growth Blueprint.
- Building Your Professional Brand
- Interview & Role-Play Readiness
- Capstone: Revenue Growth Blueprint
- Capstone: Present to the Panel
The AI Coach
Your weakest area, coached before the retake.
Every scored interview ends in a report. The AI Coach picks up the competency that report marked weakest and works it with you in conversation — so the gap the interview found is the thing you practise next.
Included in the full programme, alongside the curriculum and your AI Interviews.
- 01
It starts from your report
The Coach opens on the competency your latest AI Interview scored lowest, pitched to your experience.
- 02
One question at a time
A practice question, your answer, then feedback on what you actually said and the move a stronger answer makes.
- 03
It teaches; the interview measures
It coaches toward the same rubric the interview scores against, and never gives you a score of its own. Retake to see what moved.
The capstone
The Revenue Growth Blueprint.
In topic 6 you apply everything to a real or simulated business — a full blueprint covering targeting, pipeline, negotiation strategy and RevOps.
It is reviewed by the SIRTIKA team, not matched against a rubric by a script, and approval is required for your certificate.
Ready when you are
41 subjects. One blueprint. One score that counts.
Enrol and the whole curriculum opens at once — work through it at your own pace, and sit the interview whenever you are ready to be measured.